Branding, especially event branding, is often part of an event template project. Corporate identity, aka branding, is typically thought of as a bundle of elements including the company logo, tagline, business cards, letterhead and other support materials. For TLC Creative Services a branding package is assembling the guidelines that will apply to all materials for a company or event; color scheme, typefaces, layout styling, logo use guidelines, logo kit, and an easy to reference and use brand guideline package.